A Bold Mark for High-Performing Leaders

SOAR Executive Coaching needed a new logo to attract C-suite executives and high-performing professionals seeking executive coaching services. The goal was to create a mark that communicated growth, upward momentum, and positive transformation, while maintaining a professional, clean aesthetic appropriate for a corporate audience. For this project, I explored visual concepts that embodied the idea of “soaring” and achieving new heights.

I designed a clean, circular logo with a curved negative-space gap that evokes something flying upward, symbolizing progress and ascent. The orange-yellow palette reinforces positivity, energy, and the idea of a sun to soar toward, creating a visual metaphor for the results of executive coaching. The design is minimal yet striking, balancing sophistication with symbolism to resonate with high-level professionals, and providing a strong foundation for consistent use across digital and print platforms.

The new logo gave SOAR Executive Coaching a distinct, memorable identity that immediately conveys upward growth, professionalism, and optimism. It strengthened the brand’s credibility, making the business feel more authoritative and approachable at the same time. Since launch, the logo has become the cornerstone of the brand, consistently used across digital and print channels, and has helped position SOAR as a premium choice for executive coaching services.