White Walls set out to make digital art more accessible by giving NFT collectors and forward-thinking museums a way to display their collections on standard TVs—without the steep costs of existing gallery services. To launch credibly as a startup, they needed a cohesive brand identity, a functional prototype, and a polished web presence. As a collaborator with Glitch Creative Labs, I contributed across design and product: shaping the UI, building the brand system, creating an interactive prototype, and developing their Webflow marketing site.
The Outcome
I created a cohesive brand and product experience by designing the UI, developing the brand system, building an interactive prototype, and launching a Webflow marketing site. Together, these deliverables gave White Walls an investor-ready identity, enabled real-world testing with collectors, and supported early community growth through newsletter signups.
The Impact
White Walls successfully launched their MVP and attracted an initial user base by positioning themselves as a cost-effective alternative to digital art galleries. The project gave them the credibility to enter the market, secure early traction, and lay the groundwork for future growth.
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